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ROAST Coffee was started by Andreas Astrup in 2014. He wanted to make sure coffee farmers and coffee lovers around the world could connect in a fair and clear way. He didn't want to run a typical coffee company with charity projects. Instead, he aimed to create a business where both farmers and customers benefit.
At ROAST Coffee, they believe in fairness and quality going hand in hand. They think that when farmers are paid fairly, they can focus on making better coffee. And when the coffee is better, it helps everyone in the long run.
Their special "50-50" label is a big part of this. It promises farmers half of the money customers pay for their coffee. This is much more than what farmers usually get from fair trade deals. ROAST Coffee believes in treating farmers well and making sure they're rewarded for their hard work. It's all about fairness, honesty, and making great coffee for everyone to enjoy.
Complete a brief form to let us know what's wrong.