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Hidden Coffee Roasters is a prominent player in Barcelona's specialty coffee scene, renowned for its exceptional quality and innovative approach. Founded by Carlos Moral, who hails from a local coffee dynasty dating back to 1979, Hidden Coffee Roasters brings a rich heritage and a deep-rooted commitment to specialty coffee.
Carlos, along with his brothers Jonathan and Joaquin, operates separate roasting companies in the Barcelona area, each with its own distinct style and offerings. Despite being in close proximity, they complement rather than compete with each other, showcasing unique packaging, values, and supplier networks.
The name "Hidden" reflects Carlos' vision of bringing specialty coffee out of obscurity and into the spotlight, symbolized by their logo of the Iberian lynx, an endangered species native to the Iberian Peninsula. Their dedication to sustainability is evident in their efforts to support coffee producers and create a positive impact on the entire value chain.
One of their notable initiatives is the development of their own coffee roasting machine, designed to optimize convection heat for cleaner and more delicious coffee. This innovative approach underscores their commitment to perfectionism and dedication to delivering the best possible coffee experience to their customers.
Their coffees, each named after animals, are carefully sourced for exceptional taste profiles. For example, their 'Tikur Anbessa' coffee from Ethiopia offers a fruity and floral cup profile, while espresso enthusiasts can enjoy a natural-processed Colombian coffee from Finca El Encanto.
Hidden Coffee Roasters' emphasis on excellence, sustainability, and creating unique coffee experiences makes them a standout player in Barcelona's thriving coffee landscape.
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