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Coffee People holds a deep appreciation for the individuals involved in the world of coffee. Their respect extends to coffee farmers, roasters, and enthusiasts, all regarded as vital members of their collective tribe. With a strong commitment to fair compensation for farmers and an unwavering dedication to delivering outstanding coffee experiences to consumers, Coffee People invests their heart and soul into every cup.
The origins of this coffee tribe can be traced back to Annar Alas and Heili Politanov, internationally recognized and certified coffee judges with a knack for uncovering coffee treasures. Coffee People is where these rarities are showcased, housing a team of coffee experts with unique skills and refined palates, all sharing a deep passion for coffee.
In the realm of roasting, Coffee People approaches the process with intelligence and sustainability in mind. They understand that coffee's flavor depends on the quality of the raw beans, the roasting process that accentuates their richness and nuances, and the expertise of the barista. To ensure that every coffee lover experiences the true essence of coffee, they employ a high-tech Loring roasting machine, known for circulating hot air to preserve the beans' flavor, in contrast to traditional machines that often burn them. Notably, this method also saves 85% more heat, reducing their ecological footprint.
At the heart of their operation is Johan Rohtla, their esteemed roast master, a world-class food biochemist and coffee expert with a degree in molecular biology. Johan's scientific approach to coffee, his in-depth research on caffeine content, roasting, and brewing, culminates in delicious coffee with an exceptionally clean taste that brings joy to coffee lovers around the world.
Coffee People's direct trade business model prioritizes quality and fair pricing. They pay significantly higher prices for their purchases, demonstrating their deep respect for coffee producers. This approach motivates farmers to uphold traditional organic cultivation methods and improve the quality of their yields, benefitting not just the farmers but also their families, for whom coffee often constitutes a significant source of income.
You are invited to visit them at their location on Sära street 9/1, Tallinn, Estonia. Their operating hours are from 9 to 16 on weekdays.
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